HERGUN GUNCLUB — HGGC is built on balance.
The everyday and the exceptional.
His and hers.
Individual style and shared culture.
The pieces you live in and the pieces you never forget.
That same balance is behind the name 107HISANDHERS.
It is a nod to the two sides of the brand — HERGUN and GUNCLUB — to our heavily unisex catalog, made to move between people instead of being boxed into one side of the closet, and to the founder’s belief that life works better when there is balance in it.
107HISANDHERS is the house.
HERGUN GUNCLUB is what lives inside it.
And it all starts with the everyday.
HERGUN: Everyday, Elevated
HERGUN means “everyday” in Turkish.
That word became the foundation of the brand because we believe the clothes you wear most should also be some of the best clothes you own.
Not disposable basics.
Not a piece that looks good once and disappears into the back of the closet.
We mean high-quality everyday pieces — the tee you keep reaching for, the hoodie that gets better in rotation, the denim that starts becoming yours, and the pants and shorts that can move through different parts of your life without losing their character.
Weight matters.
Wash matters.
Fit matters.
Fabric matters.
How something feels after you have worn it more than once matters.
HERGUN is built around that idea.
Streetwear made for real rotation, with enough quality, detail and identity to make everyday clothing feel intentional.
That is where the philosophy comes from:
Whatever you do, do it everyday.
Not because every day should look the same.
Because what you consistently do becomes part of who you are.
GUNCLUB: When the Piece Carries More
Then there is GUNCLUB.
GUNCLUB is still HGGC. It comes from the same foundation and the same commitment to quality.
But the purpose changes.
Where HERGUN is built around the everyday, GUNCLUB gives us room to recognize the moments, people and stories that deserve something more specific.
The name itself comes from a street the founder lived on in his hometown of Denver, Colorado, during an important period of growth in his life.
So GUNCLUB was personal before it was ever a label.
That history still matters.
Today, GUNCLUB is where HGGC can create limited editions, memorial pieces, milestone releases, commemorative pieces, legacy pieces, custom work and true one-of-ones.
The piece can still be worn every day.
But there may be more behind why it exists.
The Count Means Something
That meaning is authenticated through the GUNCLUB count tag.
A count tag is not there simply to manufacture hype around scarcity.
It identifies the piece.
It connects the garment to its release, its purpose and its place in the HGGC story.
A number might represent a limited production count.
Another release might commemorate a person or moment.
Another might mark a milestone.
Another could become part of a continuing legacy.
And when the piece is a GUNCLUB 1-of-1, the count authenticates exactly that.
One.
Made for one person.
Existing in that form one time.
The count tells you there is a reason behind the garment.
Not just what it is.
Why it exists.
Rio KoMyLei: Family in the Story
Some GUNCLUB releases are deeply personal.
The Rio KoMyLei Edition is tied directly to the founder’s children.
100% of the revenue generated from Rio KoMyLei Edition drops goes toward them.
That makes those releases part of something bigger than a product launch.
They are connected to family, responsibility, growth and what comes next.
The clothing carries that story with it.
And that is exactly the kind of story GUNCLUB was created to make room for.
Martin Guerre: Raising the Ceiling
On another side of GUNCLUB is the Martin Guerre Edition.
Martin Guerre represents the highest end of HGGC.
This is where we push further — into higher-end pieces, elevated execution, greater attention to detail, customization and a more exclusive finish.
HERGUN establishes the standard for the everyday.
Martin Guerre asks how far we can take that standard.
It is not disconnected from the rest of HGGC.
It is the same foundation with the ceiling raised.
Made Personal
There is another part of GUNCLUB that matters to us:
Anything we carry can become personal.
Pieces can be customized and/or personally tailored into GUNCLUB 1-of-1s.
That means what starts as part of the HGGC catalog does not always have to end there.
A fit can be altered.
A piece can be customized.
Details can change.
Something available to everyone can become something made specifically for one person.
And when it becomes a true 1-of-1, the count tag authenticates it.
Because personal style should actually have room to become personal.
Colorado Is in the DNA
HGGC has Colorado roots.
Not because putting a location in a brand story sounds good.
Because Denver is actually in the story.
GUNCLUB comes from a Denver street and a period of growth in the founder’s life. The experiences behind the names, the philosophy behind the brand and the balance that eventually became 107HISANDHERS all come from somewhere real.
That gives HGGC a foundation before it ever goes anywhere else.
Colorado is home.
The world is where we intend to take it.
Why 107HISANDHERS
107HISANDHERS is currently the e-store where the complete HERGUN GUNCLUB world comes together.
But the name was never meant to be only a web address.
His and hers speaks to balance.
It speaks to the two sides of HGGC.
It speaks to a catalog where a large part of what we make is unisex — pieces chosen by fit, attitude and individual style rather than gender.
And it reflects the founder’s belief that balance matters beyond clothing.
Work and life.
Individual and family.
Everyday routine and unforgettable moments.
Where you come from and where you are going.
HERGUN and GUNCLUB.
Two sides do not have to compete simply because they are different.
Sometimes the contrast is what makes the whole thing work.
The plan is for 107HISANDHERS to become a physical brick-and-mortar home in late 2027, taking what currently exists online and giving it a place people can actually walk into.
A house for the full brand.
The Balance
So when you look at HGGC, the easiest way to understand it is not as separate brands fighting for space.
It is one system built with two energies.
HERGUN is everyday.
High-quality pieces made to live in your rotation.
GUNCLUB is significance.
Exclusive, authenticated pieces that can carry a count, a story, a person, a milestone, a memory or a legacy.
107HISANDHERS is the house that holds both.
And somewhere between the everyday and the unforgettable is where we think real style lives.
Whatever you do, do it everyday.